Thomas Lynch Travel & Transport Industry Leader

Marketing

Case Study | After medhotels.com was merged with Thomas Cook International in Switzerland there was a need to relaunch it to the B2B partners in the travel industry. Ready for the re-launch I developed a new style and tone of voice for the brand along with some new visual assets. The marketing plan was created including the following channels:

- Trade Press advertisements

- Social Media

- Exhibitions (including World Travel Market)

- e-CRM

The result of the campaign was a significant growth in new accounts and a +10% growth in like for like sales YOY.

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