Product Development
Product Development
Product Development
Case Study | TUI needed to refresh the Kids' Club offering for First Choice and to appeal to a wider age range than it had previously. I proposed a partnership with DreamWorks Animation to bring their ever popular characters from movies like Shrek, Madagascar and Kung Fu Panda to First Choice Kids' Clubs and their flagship Holiday Villages across the globe. Working with DreamWorks I developed immersive experiences to really enhance the customers' holidays including themed Kids' Club sessions, meet & greets and live entertainment along with branding and tangible souvenirs including T-shirts, water bottles and toys.
This partnership delivered significant improvements in key metrics including brand awareness, customer satisfaction and commercial performance.
